Pop up shop fundamentals for new entrepreneurs - Savannah

In this online session, get insights on pop up shop fundamentals for new entrepreneurs in the Savannah area. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first venture. This talk is designed for Savannah's unique market but accessible globally for anyone to join online.

Finding the perfect spot in Savannah is more than just foot traffic on Broughton Street. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront in the Historic District. You will also get insights on the types of city and state permits you might need to operate legally in Chatham County. Understanding these basics early on prevents major headaches and ensures your Savannah pop up runs smoothly.

A great Savannah pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story with Southern charm. We will cover visual merchandising basics, creating an inviting atmosphere that reflects Savannah's unique aesthetic, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement among the Savannah community and collaborating with local partners. This part of the pop up shop fundamentals is key to maximizing your return in a competitive local market.

You will discover more about:

• Key criteria for choosing a profitable location in Savannah
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising with a local feel
• Pre-launch and on-site marketing checklists for the Savannah market
• Essentials for day-of operations and sales processing