Pop up shop fundamentals for new entrepreneurs - San Juan

In this online session, get insights on pop up shop fundamentals for new entrepreneurs looking to make their mark in San Juan. While this talk is designed with the San Juan business landscape in mind, entrepreneurs from anywhere are welcome to join online. We will explore the essential steps to plan, launch, and manage a successful temporary retail space within the vibrant local market. You will learn about selecting the right location, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in San Juan is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market in Santurce to a short-term storefront lease. You will also get insights on the types of permits and licenses you might need to operate legally within the municipality. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the local San Juan culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical for success in a bustling city like San Juan. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with the local community and collaborating with San Juan-based influencers or businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in the local market.

You will discover more about:

• Key criteria for choosing a profitable San Juan location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for the San Juan market
• Essentials for day-of operations and sales processing