Pop up shop fundamentals for new entrepreneurs - San Jose

In this online session designed for the San Jose entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first San Jose venture. While tailored for our local market, these insights are valuable for anyone and you can join from anywhere in the world.

Finding the perfect spot in San Jose is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls in Japantown to empty storefronts in Willow Glen. You will also get insights on the types of permits and licenses required by the City of San Jose to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the San Jose vibe, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting San Jose residents to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with other San Jose businesses. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable San Jose location
• An overview of common permits and insurance needs in Santa Clara County
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing