Pop up shop fundamentals for new entrepreneurs - San Diego

In this online session designed for the San Diego entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in vibrant local neighborhoods. You will learn about selecting the right location in San Diego County, handling California-specific legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in San Diego is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls in Little Italy to empty storefronts in North Park. You will also get insights on the types of city and state permits you might need to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great San Diego pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a local feel. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our city's vibe, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics to reach San Diego customers before, during, and after your event. We will touch on using social media to build excitement and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable San Diego location
• An overview of common California permits and insurance needs
• Budget-friendly tips for visual merchandising with a local feel
• Pre-launch and on-site marketing checklists for the San Diego market
• Essentials for day-of operations and sales processing

While this online event is tailored with San Diego examples, entrepreneurs from anywhere are welcome to join and learn principles applicable worldwide.