Pop up shop fundamentals for new entrepreneurs - Salinas

In this online session for the Salinas entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location in or around Salinas, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Salinas, entrepreneurs everywhere can join online and benefit.

Finding the perfect spot in the Salinas Valley is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local farmers' market to a temporary storefront in Oldtown. You will also get insights on the types of permits and licenses you might need to operate legally in Monterey County. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story to the Salinas community. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the local community and collaborating with other Salinas businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return on investment.

You will discover more about:

• Key criteria for choosing a profitable location in the Salinas area
• An overview of common California permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing