Pop up shop fundamentals for new entrepreneurs - Sacramento

In this online session designed for the Sacramento community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in our local market. You will learn about selecting the right location, handling California-specific legal requirements, attracting Sacramento customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Sacramento is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in areas like Midtown or the R Street Corridor. You will also get insights on the types of permits and licenses from the City of Sacramento you might need to operate legally. Understanding these local basics early on prevents major headaches later.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a Sacramento feel. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics for the Sacramento area you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with Sacramento-based partners. Understanding these pop up shop fundamentals is key to maximizing your return. While our examples are focused on Sacramento, entrepreneurs can join this online event from anywhere to learn valuable principles.

You will discover more about:

• Key criteria for choosing a profitable location in the Sacramento area
• An overview of common California permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing