Pop up shop fundamentals for new entrepreneurs - Rocky Mount

In this online session designed for the Rocky Mount community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our area. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Rocky Mount is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to available storefronts. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches and ensures your pop up shop runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the community.

Getting people to your event is critical. Discover practical marketing tactics you can use in the Rocky Mount area, from leveraging social media to collaborating with local partners. While this session is tailored for our local entrepreneurs, the principles are universal, and anyone is welcome to join us online from anywhere in the world. This part of the discussion is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Rocky Mount area
• An overview of common permits and insurance needs for local ventures
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing