Pop up shop fundamentals for new entrepreneurs - Roanoke

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the Roanoke area. We will explore the essential steps to plan, launch, and manage a successful temporary retail space within our local market. You will learn about selecting the right location, navigating Roanoke's legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While designed for Roanoke, these insights are valuable for anyone, and all are welcome to join online.

Finding the perfect spot in Roanoke is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at the City Market to a storefront in Grandin Village. You will also get insights on the types of permits and licenses you might need from the City of Roanoke to operate legally. Understanding these local basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a Roanoke flair. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our community's character, and making the most of a small footprint without overspending.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Roanoke Valley community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Roanoke businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your success here.

You will discover more about:

• Key criteria for choosing a profitable location in Roanoke
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local area
• Essentials for day-of operations and sales processing