Pop up shop fundamentals for new entrepreneurs - Redding

In this online session designed for the Redding entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in areas like downtown Redding or at local markets is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to potentially available storefronts in Shasta County. You will also get insights on the types of permits and licenses you might need to operate legally. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story, reflecting the unique vibe of the Redding community. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the Redding area and collaborating with local partners. This part of launching a pop up is key to maximizing your return.

While this online event is tailored with the Redding business landscape in mind, the principles discussed are valuable for entrepreneurs anywhere. You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing