Pop up shop fundamentals for new entrepreneurs - Pittsburgh

In this online session, get insights on pop up shop fundamentals tailored for entrepreneurs looking to launch in Pittsburgh. We will explore the essential steps to plan and manage a successful temporary retail space in neighborhoods from the Strip District to Lawrenceville. You will learn about selecting the right location, understanding local requirements, attracting Pittsburgh customers, and managing sales, providing a clear roadmap for your first venture in the city.

Finding the perfect spot in Pittsburgh is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at a local market to vacant storefronts in Shadyside. You will also get insights on the types of permits and licenses you might need to operate legally within Allegheny County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that stands out.

Getting people to your Pittsburgh pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with a local audience and collaborating with other Pittsburgh businesses. This part of the pop up shop fundamentals is key to maximizing your return in the local market.

You will discover more about:

• Key criteria for choosing a profitable location in Pittsburgh
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing

This online event is designed with the Pittsburgh entrepreneurial community in mind, but the principles discussed are valuable for anyone, anywhere. Entrepreneurs from outside the region are welcome to join and learn.