Pop up shop fundamentals for new entrepreneurs - Philadelphia

In this online session designed for the Philadelphia community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in the city. You will learn about selecting the right location, handling local requirements, attracting customers, and managing sales. While our examples are Philly-focused, the principles are valuable for entrepreneurs anywhere.

Finding the perfect spot in Philadelphia is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls in South Philly to empty storefronts in Fishtown or Manayunk. You will also get insights on the types of permits and licenses you might need to operate legally in the city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story within Philly's competitive market. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the local neighborhood's character, and making the most of a small footprint without overspending on complex fixtures.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with a local audience and collaborating with Philadelphia-based partners or influencers to spread the word. This part of the process is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Philadelphia location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing