Pop up shop fundamentals for new entrepreneurs - Philadelphia

In this online session, get insights on pop up shop fundamentals for new entrepreneurs looking to launch in Philadelphia. We will explore the essential steps to plan and manage a successful temporary retail space in the city. You will learn about selecting the right location, handling local legal requirements, attracting customers in the Philly area, and managing sales, providing a clear roadmap for your first venture. While designed for Philadelphia, the core concepts are valuable for entrepreneurs everywhere.

Finding the perfect spot in Philadelphia is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls in the Italian Market to empty storefronts in Northern Liberties. You will also get insights on the types of permits and licenses you might need from the city to operate legally. Understanding these local basics prevents headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with local hashtags and collaborating with other Philadelphia businesses. Understanding these pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Philadelphia location
• An overview of common permits and insurance needs for the city
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing