Pop up shop fundamentals for new entrepreneurs - Peterborough

In this online session, get insights on pop up shop fundamentals for new entrepreneurs in the Peterborough area. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right local location, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While designed for Peterborough, this digital event is accessible to anyone interested, no matter where you are.

Finding the perfect spot in Peterborough is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to available storefronts in the downtown core. You will also get insights on the types of permits and licenses you might need from the city to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Peterborough community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local partners in Peterborough. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Peterborough
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing