Pop up shop fundamentals for new entrepreneurs - Olivehurst

In this online session designed for the Olivehurst community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture in Olivehurst or beyond.

Finding the perfect spot in the Olivehurst area is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from local market stalls to available storefronts. You will also get insights into the types of permits and licenses you might need to operate legally within Yuba County. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience, even in a smaller community like Olivehurst. Learn simple, cost-effective ways to design your space to attract customers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local shoppers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Olivehurst community before you open, during your event, and after you close. We will touch on using social media to build local excitement and collaborating with other Olivehurst businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this online event is tailored for Olivehurst's aspiring entrepreneurs, the principles are valuable everywhere and you can join from any location. You will discover more about:

• Key criteria for choosing a profitable location in the Olivehurst area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising that attracts local customers
• Marketing checklists for before, during, and after your local launch
• Essentials for day-of operations and sales processing