Pop up shop fundamentals for new entrepreneurs - Montreal
For Montreal creators: Learn pop up shop fundamentals in our online session. Get key insights on location, marketing, and sales for a loc...
Location
Virtual (Online)
Montreal CanadaGood to know
Highlights
- In person
Refund Policy
About this event
In this online session, get insights on pop up shop fundamentals for new entrepreneurs tailored for the Montreal market. We will explore the essential steps to plan and launch a successful temporary retail space in our city. While the focus is on Montreal, entrepreneurs anywhere can join online and benefit. You will learn about selecting the right location, navigating local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.
Finding the perfect spot in Montreal is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at Jean-Talon Market to empty storefronts on Saint-Laurent. You will also get insights on the types of permits and licenses you might need from the Ville de Montréal to operate legally. Understanding these local basics early on prevents major headaches later.
A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract Montreal shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the local community.
Getting people to your pop up is critical. Discover practical marketing tactics for the Greater Montreal Area you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with Montreal-based partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.
You will discover more about:
- Key criteria for choosing a profitable Montreal location
- An overview of common permits and insurance needs in Quebec
- Budget-friendly tips for visual merchandising
- Pre-launch and on-site marketing checklists for a local audience
- Essentials for day-of operations and sales processing