Pop up shop fundamentals for new entrepreneurs - Montgomery

In this online session designed for Montgomery's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Montgomery, these insights are accessible globally.

Finding the perfect spot in Montgomery is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty downtown storefronts. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a local feel. We will cover visual merchandising basics, creating an inviting atmosphere that resonates with the Montgomery community, and making the most of a small footprint without overspending on complex fixtures.

Getting people to your Montgomery pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Montgomery-based partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return on investment.

You will discover more about:

• Key criteria for choosing a profitable Montgomery location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing