Pop up shop fundamentals for new entrepreneurs - Merced

In this online session designed for Merced's aspiring entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in areas like Downtown Merced or local markets, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Merced is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts on Main Street. You will also get insights on the types of permits and licenses you might need from the City of Merced to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a unique Merced feel. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the Merced community and collaborating with other local businesses. This guidance on pop up shop fundamentals is key to maximizing your return.

While this session is tailored with the Merced business landscape in mind, entrepreneurs from any location are welcome to join online and adapt these insights for their own communities.

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing