Pop up shop fundamentals for new entrepreneurs - Memphis

In this online session designed for the Memphis community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right location, handling local legal requirements, attracting Memphis customers, and managing sales, providing a clear roadmap for your first venture. While our focus is local, these principles are accessible online to entrepreneurs everywhere.

Finding the perfect spot in Memphis is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront in Cooper-Young. You will also get insights on the types of permits and licenses you might need from the City of Memphis to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story within the vibrant Memphis scene. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your Memphis pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with a local audience and collaborating with other Memphis businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Memphis location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing