Pop up shop fundamentals for new entrepreneurs - Lubbock

In this online session, get insights on pop up shop fundamentals for new entrepreneurs with a focus on the Lubbock market. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in areas like the Depot District or Tech Terrace, handling local legal requirements, attracting Lubbock customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Lubbock is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at the First Friday Art Trail to available storefronts on Broadway. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an atmosphere that reflects the West Texas spirit, and making the most of a small footprint. The goal is to create a memorable and shoppable environment that stands out.

Getting Lubbock shoppers to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Lubbock businesses or influencers. Understanding these marketing fundamentals is key to maximizing your return on your pop up shop.

You will discover more about:

• Key criteria for choosing a profitable location in Lubbock
• An overview of common city permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Marketing checklists for reaching the Lubbock community
• Essentials for day-of operations and sales processing

This online talk is designed specifically for the Lubbock entrepreneurial community, but the core principles are valuable for anyone, anywhere. Join us from home to explore how you can bring your retail concept to life.