Pop up shop fundamentals for new entrepreneurs - Louisville

In this online session designed for the Louisville community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our city. You will learn about selecting the right location, navigating local legal requirements, and attracting customers. While designed with the Louisville business landscape in mind, these insights are valuable for entrepreneurs anywhere and can be accessed globally.

Finding the perfect spot in Louisville is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls in NuLu to empty storefronts in the Highlands. You will also get insights on the types of permits and licenses you might need from Louisville Metro to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story within Louisville's unique market. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with locals.

Getting people to your temporary shop is critical. Discover practical marketing tactics you can use to engage the Louisville community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Louisville businesses. Exploring these marketing approaches is a key part of launching successfully.

You will discover more about:

• Key criteria for choosing a profitable Louisville location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing