Pop up shop fundamentals for new entrepreneurs - Long Beach

In this online session designed for the Long Beach entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in the city. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first venture. While this event is tailored for Long Beach, entrepreneurs from anywhere are welcome to join online.

Finding the perfect spot in Long Beach is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty storefront in Belmont Shore or the East Village Arts District. You will also get insights on the types of permits and licenses you might need from the City of Long Beach to operate legally. Understanding these basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story in a way that resonates with the Long Beach community. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with other Long Beach small businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Long Beach
• An overview of common permits and insurance needs for Long Beach pop ups
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing