Pop up shop fundamentals for new entrepreneurs - Lodi

In this online session, Lodi entrepreneurs can get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location in Lodi, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session is tailored for the Lodi market, the principles discussed are valuable for entrepreneurs anywhere.

Finding the perfect spot in Lodi is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to an empty downtown storefront. You will also get insights on the types of permits and licenses you might need from the City of Lodi or San Joaquin County to operate legally. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that resonates with the Lodi community, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement among Lodi residents and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Lodi location
• An overview of common permits and insurance needs in our area
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the Lodi market
• Essentials for day-of operations and sales processing