Pop up shop fundamentals for new entrepreneurs - Laurens

In this online session, get insights on pop up shop fundamentals for new entrepreneurs in Laurens. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture in Laurens.

Finding the perfect spot in Laurens is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to potential storefronts around the city. You will also get insights on the types of permits and licenses you might need to operate legally in Laurens. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Laurens community.

Getting people to your Laurens pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with other Laurens businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

In this online talk, designed for the Laurens community but accessible globally, you will discover more about:

• Key criteria for choosing a profitable location in Laurens
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing