Pop up shop fundamentals for new entrepreneurs - Lansing

In this online session designed for Lansing's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales. While tailored for the Lansing market, this online talk provides a valuable roadmap accessible to anyone, anywhere.

Finding the perfect spot in Lansing is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in areas like Old Town or REO Town. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Lansing community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with local hashtags and collaborating with other Lansing businesses or partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Lansing area
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing