Pop up shop fundamentals for new entrepreneurs - Lancaster

In this online session, get insights on pop up shop fundamentals for new entrepreneurs, with a special focus on the Lancaster market. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in areas like Downtown Lancaster or Lititz, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Lancaster is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at Central Market to an empty storefront on Queen Street. You will also get insights on the types of permits and licenses you might need to operate legally within Lancaster County. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience, whether you're setting up for a First Friday art walk or a seasonal market. Learn about simple, cost-effective ways to design your space to attract Lancaster shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics to reach the Lancaster community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Lancaster-based businesses. This online talk on pop up shop fundamentals for new entrepreneurs is key to maximizing your return. While designed for Lancaster, entrepreneurs anywhere can join us online to get these insights.

You will discover more about:

• Key criteria for choosing a profitable Lancaster location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising that appeals to local tastes
• Pre-launch and on-site marketing checklists for the Lancaster area
• Essentials for day-of operations and sales processing