Pop up shop fundamentals for new entrepreneurs - Lake Geneva

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the Lake Geneva area. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session uses the Lake Geneva market for its examples, the core principles are valuable for anyone joining us online globally.

Finding the perfect spot in Lake Geneva is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts. You will also get insights on the types of permits and licenses you might need from the city or Walworth County to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with residents and visitors alike.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close in the Lake Geneva community. We will touch on using social media to build excitement and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing