Pop up shop fundamentals for new entrepreneurs - Lafayette

In this online session designed for the Lafayette community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location in Lafayette, handling Louisiana-specific legal requirements, attracting local customers, and managing sales, providing a clear roadmap for your first venture. While this event is tailored for Lafayette, the core principles are accessible and useful for entrepreneurs tuning in from anywhere.

Finding the perfect spot in Lafayette is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls at a weekend farmers market to empty storefronts in the Oil Center. You will also get insights on the types of permits and licenses you might need to operate legally within Lafayette Parish. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly from day one.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a unique Lafayette feel. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our local culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the community.

Getting people to your pop up is critical. Discover practical marketing tactics to reach the Lafayette audience before you open, during the event, and after you close. We will touch on using social media to build excitement within the Acadiana area and explore ideas for collaborating with other Lafayette businesses. This strategic promotion is key to maximizing your return and building a customer base.

You will discover more about:

• Key criteria for choosing a profitable location in the Lafayette area
• An overview of common permits and insurance needs for Louisiana businesses
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for a Lafayette audience
• Essentials for day-of operations and sales processing