Pop up shop fundamentals for new entrepreneurs - Lafayette

In this online session, get insights on pop up shop fundamentals tailored for Lafayette's new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location, handling local legal requirements, attracting Lafayette customers, and managing sales, providing a clear roadmap for your first venture. While this session is designed with the Lafayette business landscape in mind, the principles are valuable for entrepreneurs anywhere, and all are welcome to join online.

Finding the perfect spot in Lafayette is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in areas like Downtown or the Oil Center. You will also get insights on the types of permits and licenses you might need from Lafayette Consolidated Government to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Lafayette pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our community's unique culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement within the Acadiana community and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our local market.

You will discover more about:

• Key criteria for choosing a profitable location in the Lafayette area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising with a local feel
• Pre-launch and on-site marketing checklists for the Lafayette market
• Essentials for day-of operations and sales processing