Pop up shop fundamentals for new entrepreneurs - La Crosse

In this online session designed for the La Crosse entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our area. You will learn about selecting the right location, handling legal requirements, attracting customers, and managing sales, providing a clear roadmap. While the examples focus on La Crosse, the principles are valuable for entrepreneurs anywhere joining us online.

Finding the perfect spot in La Crosse is more than just foot traffic in the Historic Downtown. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in our neighborhoods. You will also get insights on the types of permits and licenses you might need from the City of La Crosse to operate legally. Understanding these basics early on prevents major headaches later.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects the local spirit, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your La Crosse pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the community and collaborating with other local businesses. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the La Crosse area
• An overview of common permits and insurance needs in Wisconsin
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing