Pop up shop fundamentals for new entrepreneurs - Keene

In this online session designed for the Keene community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location in Keene, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Keene, these insights are valuable for entrepreneurs everywhere.

Finding the perfect spot in Keene is more than just foot traffic on Main Street. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to available storefronts in the downtown area. You will also get insights on the types of permits and licenses you might need to operate legally in New Hampshire. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract Keene shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our community's character, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Keene community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Keene businesses or organizations. This part of understanding pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Keene area
• An overview of common New Hampshire permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for a Keene audience
• Essentials for day-of operations and sales processing