Pop up shop fundamentals for new entrepreneurs - Kalamazoo

In this online session designed for Kalamazoo's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture in the Kalamazoo area.

Finding the perfect spot is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to a temporary space on the Kalamazoo Mall. You will also get insights on the types of permits and licenses you might need to operate legally within Kalamazoo. Understanding these basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Kalamazoo community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local Kalamazoo partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return. While this session is tailored with the Kalamazoo business landscape in mind, the principles are valuable for entrepreneurs anywhere, and you can join us online from wherever you are.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing