Pop up shop fundamentals for new entrepreneurs - Jackson

In this online session designed for the Jackson community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Jackson. You will learn about selecting the right local location, navigating city-specific requirements, attracting Jackson customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Jackson is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to available storefronts in key commercial districts. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches and ensures your Jackson pop up runs smoothly.

A great pop up in Jackson is all about the experience. Learn simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics that resonate with the community, creating an inviting atmosphere, and making the most of a small footprint. The goal is to create a memorable environment that feels authentic to our city.

Getting people to your Jackson pop up is critical. Discover practical marketing tactics to reach the local community before you open, during your event, and after you close. We will touch on using social media to build excitement with Jackson-based audiences and collaborating with other local businesses. While this online event is tailored for Jackson, the principles discussed can be applied anywhere, making it accessible to entrepreneurs globally.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing