Pop up shop fundamentals for new entrepreneurs - Jackson

In this online session designed for the Jackson community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Jackson. You will learn about selecting the right location, understanding local requirements, and attracting customers, providing a clear roadmap for your venture. While tailored for Jackson, entrepreneurs everywhere are welcome to join online.

Finding the perfect spot in Jackson is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to storefronts in areas like Fondren or Downtown. You will also get insights on the types of permits and licenses you might need to operate legally in our city. Understanding these basics early on prevents major headaches later.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable environment that resonates with Jackson shoppers.

Getting people to your Jackson pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Jackson
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Marketing checklists for reaching the Jackson community
• Essentials for day-of operations and sales processing