Pop up shop fundamentals for new entrepreneurs - Jackson

In this online session designed for Jackson's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space within the local market. You will learn about selecting the right location in Jackson, handling legal requirements, and attracting customers. While tailored for the Jackson community, these insights are valuable for entrepreneurs anywhere and can be accessed online from around the world.

Finding the perfect spot in Jackson is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to potential storefronts in neighborhoods like Fondren or the Downtown district. You will also get insights on the types of permits and licenses you might need from the City of Jackson to operate legally. Understanding these local basics early on prevents major headaches later.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract Jackson shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with local Jackson-focused hashtags and collaborating with community partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Jackson area
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing