Pop up shop fundamentals for new entrepreneurs - Huntington

In this online session designed for the Huntington community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location, local legal requirements, attracting Huntington customers, and managing sales, providing a clear roadmap for your first venture. While tailored for Huntington, these insights are valuable for anyone, and all are welcome to join online.

Finding the perfect spot in Huntington is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to a temporary storefront. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story to the Huntington community. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement with a local Huntington audience and collaborating with other local businesses or partners. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Huntington area
• An overview of common permits and insurance needs for local ventures
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing