Pop up shop fundamentals for new entrepreneurs - Hilo

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in Hilo. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here on the Big Island. You will learn about selecting the right location in our community, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first Hilo-based venture.

Finding the perfect spot in Hilo is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to a temporary storefront downtown. You will also get insights on the types of permits and licenses required by Hawai'i County to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract residents and tourists alike and tell your brand's unique island story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects Hilo's culture, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment.

Getting people to your Hilo pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the local community and collaborating with other Hilo businesses. Understanding these pop up shop fundamentals is key to maximizing your return. While our examples are focused on Hilo, entrepreneurs joining online from anywhere will find the principles valuable.

You will discover more about:

• Key criteria for choosing a profitable Hilo location
• An overview of common Hawai'i County permits and insurance needs
• Budget-friendly tips for visual merchandising with local flair
• Pre-launch and on-site marketing checklists for the Hilo market
• Essentials for day-of operations and sales processing