Pop up shop fundamentals for new entrepreneurs - Hickory

In this online session designed for the Hickory entrepreneurial community, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in Hickory. You will learn about selecting the right location in our area, handling local legal requirements, and attracting customers. While this session is tailored for the Hickory community, entrepreneurs from anywhere are welcome to join us online.

Finding the perfect spot in Hickory is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in areas like Downtown Hickory. You will also get insights on the types of permits and licenses you might need to operate legally within city and Catawba County regulations. Understanding these basics early on prevents major headaches.

A great Hickory pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our community's character, and making the most of a small footprint. The goal is to create a memorable environment that resonates with Hickory residents.

Getting people to your Hickory pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Hickory businesses. Understanding these pop up shop fundamentals is key to maximizing your return in our local market.

You will discover more about:

• Key criteria for choosing a profitable location in the Hickory area
• An overview of common permits and insurance needs for Hickory businesses
• Budget-friendly tips for visual merchandising that appeals to local tastes
• Pre-launch and on-site marketing checklists for the Hickory market
• Essentials for day-of operations and sales processing