Pop up shop fundamentals for new entrepreneurs - Greeley

In this online session designed for the Greeley community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in Greeley or beyond. You will learn about selecting the right location, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for launching your first venture with confidence.

Finding the perfect spot in Greeley is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at a local farmers' market to empty storefronts downtown. You will also get insights on the types of permits and licenses you might need to operate legally in Weld County. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with Greeley shoppers.

Getting people to your Greeley pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build local excitement, leveraging community calendars, and collaborating with other Greeley businesses. This part of the session is key to maximizing your return.

While this session is tailored with the Greeley entrepreneur in mind, the principles are valuable for anyone, and you can join us online from wherever you are. You will discover more about:

• Key criteria for choosing a profitable location in areas like Greeley
• An overview of common permits and insurance needs for local ventures
• Budget-friendly tips for visual merchandising and space design
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing