Pop up shop fundamentals for new entrepreneurs - Georgetown

In this online session designed for the Georgetown entrepreneurial community, get insights on pop up shop fundamentals. While this talk is tailored for Georgetown, entrepreneurs from anywhere are welcome to join us online. We will explore the essential steps to plan, launch, and manage a successful temporary retail space. You will learn about selecting the right location, understanding local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Georgetown is more than just foot traffic on M Street or Wisconsin Avenue. We will discuss how to identify locations that align with your brand and budget, from market stalls to vacant storefronts in the neighborhood. You will also get insights into the types of permits and licenses typically required in the DC area to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Georgetown pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and reflect our community's unique character. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use online and on the ground in Georgetown. We will touch on using social media to build local excitement and collaborating with other Georgetown businesses or community partners. Understanding these marketing aspects of pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Georgetown location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising that fits the local aesthetic
• Pre-launch and on-site marketing checklists for our community
• Essentials for day-of operations and sales processing