Pop up shop fundamentals for new entrepreneurs - Georgetown

In this online session designed for the Georgetown community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in areas like M Street or Wisconsin Avenue. You will learn about selecting the right location, handling D.C. legal requirements, attracting local customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Georgetown is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from a stall at a local market to a short-term lease on a vacant storefront. You will also get insights on the types of permits and licenses required by the District of Columbia to operate legally. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience, especially in a place with as much character as Georgetown. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that complements the local architecture, and making the most of a small footprint without overspending.

Getting people to your pop up is critical. Discover practical marketing tactics to reach the Georgetown audience before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Georgetown businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

While this online event is tailored with Georgetown examples, entrepreneurs from anywhere are welcome to join and apply these principles. You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing