In this online session designed for Fresno's aspiring entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in the Central Valley. While this session is tailored with the Fresno business landscape in mind, the principles are valuable for entrepreneurs anywhere and it is accessible globally.
Finding the perfect spot in Fresno is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts in areas like the Tower District or Downtown. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these basics early on prevents major headaches later.
A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with the Fresno community.
Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with local Fresno partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.
You will discover more about:
- Key criteria for choosing a profitable Fresno location
- An overview of common local permits and insurance needs
- Budget-friendly tips for visual merchandising
- Pre-launch and on-site marketing checklists
- Essentials for day-of operations and sales processing
