Pop up shop fundamentals for new entrepreneurs - Frankfort

In this online session designed for Frankfort's new entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right Frankfort location, handling local legal requirements, and managing sales, providing a clear roadmap for your first venture. While tailored for Frankfort, these insights are valuable for entrepreneurs everywhere and accessible globally.

Finding the perfect spot in Frankfort is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty downtown storefronts. You will also get insights on the types of permits and licenses you might need to operate legally in Kentucky. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your Frankfort brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to connect with the Frankfort community before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Frankfort partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Frankfort
• An overview of common permits and insurance needs in Kentucky
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing