Pop up shop fundamentals for new entrepreneurs - Fairport

In this online session designed for the Fairport community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our area. You will learn about selecting the right location in or around Fairport, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Fairport is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in the village. You will also get insights on the types of permits and licenses you might need to operate legally in Monroe County. Understanding these basics early on prevents major headaches and ensures your Fairport pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with local customers.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement and collaborating with other Fairport businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your local impact.

While this session is tailored with the Fairport entrepreneur in mind, the principles are valuable for anyone, and we welcome attendees joining us online from anywhere.

You will discover more about:

• Key criteria for choosing a profitable location in the Fairport area
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local audience
• Essentials for day-of operations and sales processing