Pop up shop fundamentals for new entrepreneurs - Evansville

In this online session, get insights on pop up shop fundamentals specifically for new entrepreneurs in Evansville. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in our community. You will learn about selecting the right location in the Evansville area, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this talk is tailored for the Evansville market, the insights are accessible and useful for entrepreneurs joining us online from anywhere.

Finding the perfect spot in Evansville is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to potential storefronts in areas like Haynie's Corner or Downtown. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches later and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract Evansville shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the local community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement within the Evansville community and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in our local market.

You will discover more about:

• Key criteria for choosing a profitable location in the Evansville area
• An overview of common permits and insurance needs for local businesses
• Budget-friendly tips for visual merchandising that appeal to local tastes
• Pre-launch and on-site marketing checklists for the Evansville market
• Essentials for day-of operations and sales processing