Pop up shop fundamentals for new entrepreneurs - Eugene

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the Eugene area. We will explore the essential steps to plan, launch, and manage a successful temporary retail space within our community's unique landscape. You will learn about selecting the right location, navigating local requirements, and managing sales, providing a clear roadmap for your first Eugene venture. While designed for Eugene, entrepreneurs everywhere are welcome to join online.

Finding the perfect spot in Eugene is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from spots near the University to spaces in the Whiteaker. You will also get insights on the types of permits and licenses you might need to operate legally in Eugene. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story, resonating with Eugene's appreciation for local creators. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to connect with the Eugene community before, during, and after your event. We will touch on using social media to build local excitement and collaborating with other Eugene businesses. Understanding these pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in Eugene
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing