Pop up shop fundamentals for new entrepreneurs - Eau Claire

In this online session designed for the Eau Claire entrepreneurial community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps to plan and launch a successful temporary retail space right here in our area. You will learn about selecting the right location, navigating local requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture. While this session is tailored with the Eau Claire market in mind, the principles are valuable for entrepreneurs anywhere and can be accessed globally.

Finding the perfect spot in Eau Claire is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to securing a temporary downtown storefront. You will also get insights on the types of permits and licenses you might need to operate legally in Wisconsin. Understanding these basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that resonates with the Eau Claire community.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before, during, and after your event. We will touch on using social media to build excitement and collaborating with other local Eau Claire partners. This part of the pop up shop fundamentals is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable location in the Eau Claire area
• An overview of common permits and insurance needs for Wisconsin retailers
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for a local pop up
• Essentials for day-of operations and sales processing