Pop up shop fundamentals for new entrepreneurs - East Hampton

In this online session, get insights on pop up shop fundamentals tailored for new entrepreneurs in the East Hampton community. We will explore the essential steps to plan, launch, and manage a successful temporary retail space in a unique market like ours. You will learn about selecting the right location, handling local legal requirements, and attracting both residents and seasonal visitors. While this talk is designed with the East Hampton market in mind, the insights are valuable for entrepreneurs anywhere and can be accessed globally online, providing a clear roadmap for your first venture.

Finding the perfect spot in East Hampton is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from market stalls to empty storefronts on Newtown Lane. You will also get insights on the types of permits and licenses you might need from the Town of East Hampton to operate legally. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great Hamptons pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract passersby and tell your brand's story with a local feel. We will cover visual merchandising basics, creating an inviting atmosphere that appeals to the East Hampton clientele, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement within the East Hampton community and collaborating with local partners. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return in a competitive seasonal market.

You will discover more about:

• Key criteria for choosing a profitable location
• An overview of common permits and insurance needs
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists
• Essentials for day-of operations and sales processing