Pop up shop fundamentals for new entrepreneurs - Durham

In this online session designed for the Durham community, get insights on pop up shop fundamentals for new entrepreneurs. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space in areas like Brightleaf or the American Tobacco Campus. You will learn about selecting the right location, handling local legal requirements, and attracting customers, providing a clear roadmap for your first Durham-based venture. While tailored for Durham, these insights are valuable for entrepreneurs anywhere.

Finding the perfect spot in Durham is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at the Durham Farmers' Market to empty storefronts on Ninth Street. You will also get insights on the types of permits and licenses you might need to operate legally within the city. Understanding these local basics early on prevents major headaches and ensures your pop up runs smoothly.

A great pop up in a vibrant city like Durham is all about the experience. Learn about simple, cost-effective ways to design your space to attract passersby and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment that stands out.

Getting people to your Durham pop up is critical. Discover practical marketing tactics you can use before you open, during the event, and after you close. We will touch on using social media to build excitement among the local community and collaborating with other Durham-based businesses. This part of the pop up shop fundamentals for new entrepreneurs is key to maximizing your return.

You will discover more about:

• Key criteria for choosing a profitable Durham location
• An overview of common permits and insurance needs for Durham businesses
• Budget-friendly tips for visual merchandising
• Pre-launch and on-site marketing checklists for the local market
• Essentials for day-of operations and sales processing