Pop up shop fundamentals for new entrepreneurs - Dothan

In this online session, get insights on pop up shop fundamentals for new entrepreneurs, with a special focus on the Dothan market. We will explore the essential steps needed to plan, launch, and manage a successful temporary retail space right here in our community. You will learn about selecting the right location in Dothan, handling local legal requirements, attracting customers, and managing sales, providing a clear roadmap for your first venture.

Finding the perfect spot in Dothan is more than just foot traffic. We will discuss how to identify locations that align with your brand and budget, from stalls at local markets to empty storefronts in key Dothan neighborhoods. You will also get insights on the types of permits and licenses you might need to operate legally in Alabama. Understanding these basics early on prevents major headaches later and ensures your Dothan pop up runs smoothly.

A great pop up is all about the experience. Learn about simple, cost-effective ways to design your space to attract Dothan shoppers and tell your brand's story. We will cover visual merchandising basics, creating an inviting atmosphere that reflects our local culture, and making the most of a small footprint without overspending on complex fixtures. The goal is to create a memorable and shoppable environment.

Getting people to your pop up is critical. Discover practical marketing tactics you can use to reach the Dothan community before you open, during the event, and after you close. We will touch on using social media to build excitement with local hashtags and collaborating with Dothan-based partners. This part of your planning is key to maximizing your return. While this session is tailored with Dothan examples, entrepreneurs from any location are welcome to join online and apply these concepts to their own community.

You will discover more about:

• Key criteria for choosing a profitable location in the Dothan area
• An overview of common permits and insurance needs in Alabama
• Budget-friendly tips for visual merchandising that appeals to local shoppers
• Pre-launch and on-site marketing checklists for a Dothan-based event
• Essentials for day-of operations and sales processing