Pop up shop fundamentals for new entrepreneurs - Des Moines

In this online session designed for Des Moines entrepreneurs, get insights on pop up shop fundamentals. We will explore the essential steps to plan, launch, and manage a successful temporary retail space right here in our city. You will learn about selecting the right Des Moines location, navigating local legal requirements, attracting customers from the community, and managing sales, providing a clear roadmap for your first local venture.

Finding the perfect spot in Des Moines is more than just foot traffic in areas like the East Village or Downtown. We will discuss how to identify locations that align with your brand and budget, from stalls at the Downtown Farmers' Market to available storefronts in neighborhood districts. You will also get insights on the types of permits and licenses required by the City of Des Moines to operate legally. Understanding these local specifics early on prevents major headaches and ensures your pop up runs smoothly.

A great Des Moines pop up is all about the experience. Learn simple, cost-effective ways to design your space to attract local shoppers and tell your brand's story. We will cover visual merchandising basics, creating an atmosphere that reflects our community's vibe, and making the most of a small footprint without overspending. The goal is to create a memorable and shoppable environment that resonates with Des Moines customers.

Getting people to your pop up is critical. Discover practical marketing tactics to reach the Des Moines market before you open, during the event, and after you close. We will touch on using social media to build local excitement and collaborating with other Des Moines businesses or influencers. Understanding these core principles is key to maximizing your return in our local economy. While this talk is tailored for the Des Moines scene, the principles are valuable for entrepreneurs anywhere, and you can join us online from across the globe.

You will discover more about:

• Key criteria for choosing a profitable Des Moines location
• An overview of common local permits and insurance needs
• Budget-friendly tips for visual merchandising that appeals to local tastes
• Pre-launch and on-site marketing checklists for the Des Moines area
• Essentials for day-of operations and sales processing